• Marketing is not what it used to be, says Nestle’s Arvind Bhandari

    Marketing is not what it used to be. Innovations sit unnoticed, advertising campaigns don’t thaw consumers’ indifference and brand infidelity gallops unchecked. Do marketing techniques need retouching? Below are a few marketing sutras re-mixed for new times. Consumer distrust, not trust Typical brand tracks calibrate trust with respect to...
  • Flipkart is as Indian as Infosys and ICICI Bank: Kishore Biyani

    Flipkart, that has been projecting itself as an “Indian company” and a home-grown success story such as Infosys, ICICI Bank, HDFC Bank and Airtel, received a backer from an unexpected quarter — Kishore Biyani. “In that sense, yes, they are Indian if you look at likewise comparisons,” with Infosys...
  • Users can withdraw if they find WhatsApp policy unacceptable

    WhatsApp counsel Kapil Sibal assured the court that messages and voice calls over the platform were end-to-end encrypted which ensured complete privacy. However, he said since the contract between a user and WhatsApp was completely in the private domain, the policy could not be tested constitutionally by the SC...
  • Amazon India gets RBI nod for mobile wallet

    Online marketplace Amazon India has secured a licence to operate pre-paid payment instrument (PPI) or mobile wallet in the country as it tries to compete more aggressively against rivals Snapdeal and Paytm. The approval will help the US-based giant to cash in on the booming digital payments market in...
  • Paytm looks to sell offline with its QR shopping tech

    Consumers can shop products from Paytm Mall by scanning the QR code given by Paytm to its offline merchant partners. This allows the offline merchants to participate in assisted commerce without having to stock inventory and manage deliveries. “The seller would earn a percentage margin on each purchase made...
  • India among fastest growing advertiser base for Facebook

    Social networking giant Facebook on Monday said the number of advertisers on its platform has crossed the five million-mark with India featuring among the fastest growing markets Social networking giant Facebook on Monday said the number of advertisers on its platform has crossed the five million-mark with India featuring among the...
  • Economy expected to grow by 7.6 per cent: NCAER

    New Delhi National Council of Applied Economic Research Institute of Economic Research (NCAER), the country’s economic growth in the current fiscal is estimated at 7.6 per cent. According to him, in terms of rural demand and manufacturing ‘positive signal’ to meet the economic growth rate will be better. The...
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    The Health Ministry said the government “not to invest in companies Tbako ‘

    New Delhi After several stringent legislation on products Tbako large Tbako government is supposed to stop financial aid to companies. Imposing high taxes on products already Tbako government and increased the size of warning Tbako companies has damaged. The health ministry said that it wrote to the Ministry of...
  • Mobikvik- IRCTC alliances, 2 seconds Instant booking payment

    MUMBAI: Mobile Payments Network MobiKwik immediate booking of railway tickets in the e-cash payment for Indian Railway Catering and Tourism Corporation (IRCTC) has the contract. Remove and serve co-founder of MobiKwik said in a statement today. According to it, ‘MobiKwik Fudontrek IRCTC App on App and IRCTC Indian Railways...
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